THE consortium of LEADING experts in the
home industry
We are a consortium of experts in brand, strategy, design, and research, empowering startups and industry leaders through innovative, brand driven solutions, to lead in the home sector and beyond.
Jürgen Griebsch
Juergen Griebsch, former Global Marketing President at the BSH, is a transformative force in marketing, brand strategy, and innovation. He led the repositioning of Siemens, driving global growth and profitability, and redefined iconic brands like Bosch, Siemens, Neff, and Gaggenau through cutting-edge strategies that boosted customer engagement and market success across Europe, the USA, and Asia.
With expertise in transformation and emerging technologies, Juergen excels at aligning business goals with consumer expectations. His strategic vision and leadership, honed across diverse markets, empower companies to achieve sustainable growth and market leadership.
Jens Hoyer
Jens Hoyer is a visionary design strategist with a proven track record of transforming complex systems into impactful solutions. With extensive experience in leading global brand repositionings, including Siemens Home Appliances, Jens blends strategic insights with design excellence to create user-centered innovations.
Under his leadership, Jens has managed intercultural teams across high-stakes projects, driving consistent success. Jens excels at tackling complex challenges, aligning design, strategy, and consumer insights to create future-proof solutions.
As part of the consortium, he shapes transformative innovations that position brands for long-term success.
Rik Oudenhoven
Rik Oudenhoven is the founder of Munich based designer studio Rik Oudenhoven Design focussed on Industrial Design, UX design and purpose driven innovation to shape a sustainable future.
With over a decade of global experience, collaborating with leading brands, startups, and organizations to create impactful solutions that address the challenges of tomorrow. His work is rooted in sustainability and meticulous execution, ensuring that each project creates lasting value. As part of the consortium, Rik brings his expertise in creating transformative designs that align with the mission of driving meaningful innovation for clients and industries alike.
To be announced
The consortium collaborates with leading experts in consumer insights and research to drive innovation by understanding consumer needs and market dynamics. Specializing in both qualitative and quantitative methods, they create human-centered solutions that transform insights into impactful innovations.
With decades of experience in U&A and Target Group Research, Future Research and Innovation Research, our experts set up the best fitting research programs, conduct a high-quality fieldwork, turn data into valuable insights and strategic opportunities, helping clients develop products and services that resonate with your consumers and build lasting value.
To be announced
The consortium partners with world-class specialists in Digital and Physical design to craft innovative, user-centered solutions that transform brands and experiences.
These experts combine form, function, and interaction into cohesive designs that seamlessly integrate across physical and digital platforms.
With extensive global experience in design strategy, pre-development, and user interface design, they create transformative solutions that align with brand values and anticipate future needs. Their strategic and creative expertise strengthens the consortium’s ability to deliver exceptional results that captivate users and set clients apart in competitive markets.
MAYBE YOU?
The consortium is always seeking visionary experts to join its growing network and collaborate on groundbreaking projects that shape the future of innovation.
If you’re a leader in strategy, design, research, or technology, and passionate about creating human-centered solutions, we’d love to hear from you.
Together, we tackle challenges, push boundaries, and deliver transformative results that redefine industries. Could you be the next addition to our consortium? Let’s create something extraordinary, together.